A well placed advertising campaign on TV is considered to be the most effective form of mass-market advertising. The local Television market is very competitive and the most popular shows and time slots command a premium. Besides the costs other factors such as viewer demographics and fragmentation are considered when deciding whether a Television campaign would be worth the client’s investment.
A radio campaign can be very effective as it addresses a specific audience segment and the short, repetitious nature of radio adverts allows easy recall. This proves particularly effective for short intensive campaigns for promoting upcoming events or the launch of new products.
The newspaper landscape in Malta is dominated by political bias. While The Times enjoys the largest proportion of readership, other newspapers have carved out a niche for themselves reaching specific audiences. It must be stated that there is no audited circulation figures of newspapers in Malta, so much of the information given here is taken from past experience of previous campaigns.
The Maltese are not known to be amongst the most avid readers, but free magazines are considered to be very popular, especially with home makers. There are three basic types in Malta – off the shelf, free magazines distributed with newspapers and free door to door publications such as The Bargain. Each of these has their advantages and we provide the best media distribution for the client’s campaign choosing not only the right media balance but also the most suitable periodicals which will lead to the best ROI for the client.
With outdoor media we can obtain a very wide reach, even of to the extent of reaching people who are too busy to watch TV, listen to the radio or read newspapers and magazines. The main types of outdoor media available are billboards, bus shelters, street poles and bus advertising, however it is very possible to create new opportunities in large format and outdoor marketing which are for making a big splash.
Closed Distribution Newsletters, In-House Publications, Guerrilla marketing and cross promotional campaigns are all considered when proposing a potential media plan to a client. Non traditional marketing avenues allow for true creative solutions and for a campaign to really stand out.