Our Blog

Welcome to the Logix Creative Blog

How we named and branded Esplora – Malta’s Interactive Science Centre

It could have been named Skopri, Scientifun, Sciport or various other names, but we decided to call it Esplora through a meticulous process that also went on to define the brand identity using effective scientific research methods to ensure wide popularity with our main target audiences.

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E-Commerce Grant Scheme Announced

As only 14% of Maltese businesses presently sell anything online, the Government has recently launched a €5 million fund aimed at encouraging and supporting small and medium sized enterprises in adopting e-commerce as part of their business operations. The scheme is designed to support SMEs with the design, development, implementation and delivery of an e-commerce […]

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Rebates on e-commerce websites announced

As January is the best time of the year for all sorts of personal resolutions for self-improvement, it is also the time when most businesses start working on new plans with new targets and objectives for the year ahead. During this month, the sales charts are still clean and mostly empty, waiting for new numbers […]

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Interview on Money Magazine – Dec 2015 issue

Curating, cultivating and nurturing brands   Logix Creative Group celebrated its 20th anniversary this year. We catch up with the company’s directors to see how they are transforming their business model to remain ahead of the curve.   Q: What were the biggest changes you’ve seen in the marketing communications industry over the past twenty […]

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Bespoke Cycles

Bespoke cycles was born when Francesco Massari, an Italian motor bike and bicycle artisan and cyclist..

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The death of print

I remember that day we stopped using the fax machine at the office. Even though at the time we had an advanced model with a printer and scanner that could copy and fax full A4 pages, it’s death came without much fanfare. It was just switched off one day and removed from the stationery and […]

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Event sponsorship increases brand value

Last week we were very busy at Malta Fashion Week. That week once a year when thousands of fashionistas get whisked around several fashion shows, exhibitions, parties and events.

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How audio branding is made

A strong audio brand presence is a vital element of any effective brand communication strategy.

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Facebook payments 

Facebook announced this week that it will be rolling out a new feature to enable users to send payments to friends using Messenger. With its 1.4 billion monthly active users (MAUs), this could make Facebook a formidable player the financial services industry and enable facebook to also change our perception of money transfers as it has changed many other things.  Over […]

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All Hail our new Website

As part of our ongoing re-branding process, today we launch our brand new website.

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Virality – The Holy Grail of Advertising

Virality is considered to be the holy grail of advertising. To have a story take a life of its own, get picked up by different media and shared by the masses, is a truly outstanding phenomenon to witness.

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Six Steps to Successful Branding

We just love lists, almost as much as we love tongue twisters. Lists are the most basic, most logical way of organizing information and this is the definitive list of must do activities to successfully manage your brand. It’s the result of two decades of work on several successful brands that we have synthesized here […]

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Responsive Web Design is the New Black

Over the past twenty years we’ve seen so many web design technologies come and go that it’s become second nature for us to effectively assess which are the keepers and which are the duds. Responsive is a keeper.

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Five Top Apps for Productivity

If you’re not using a smart phone by now you’re either seriously technologically challenged, an incorrigible recluse or probably too old to bother with reading the rest of this.

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Logix 2.0 – Our most difficult client ever

In between everything else we work on for our clients, over the past year or so we have been working very hard on our very own “Project Logix 2.0”. This year marks the 20th anniversary since Logix was established as a company and it’s a most important milestone that we cannot let pass without big celebration.

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The Birth of this Blog

Starting out by saying that this blog has been gestating for several years will probably raise reader expectations to levels that are too high to maintain, but it’s the truth and it must be stated at this point to put the whole thing in perspective.

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