How we named and branded Esplora – Malta’s Interactive Science Centre

It could have been named Skopri, Scientifun, Sciport or various other names, but we decided to call it Esplora through a meticulous process that also went on to define the brand identity using effective scientific research methods to ensure wide popularity with our main target audiences.

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How audio branding is made

A strong audio brand presence is a vital element of any effective brand communication strategy.

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Virality – The Holy Grail of Advertising

Virality is considered to be the holy grail of advertising. To have a story take a life of its own, get picked up by different media and shared by the masses, is a truly outstanding phenomenon to witness.

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