Medelec

Medelec is a global player in electrical switchgear manufacture and engineering.

Our brief was to create a new brand identity that communicates today's Medelec with all its electrical engineering excellence to make it look more like the global player that it really is. Medelec Switchgear Ltd. was founded in 1977 as an assembly plant for distribution switchgear and transformers under licence from GEC of England. Although the company's operations grew and developed substantially with new technologies over the years, its branding remained largely unchanged for more than three decades. Our brief was to create a new brand identity that communicates today's Medelec with all its electrical engineering excellence to make it look more like the global player that it really is. For the Medelec motif, we combined elements of electrical circuit diagrams and a bolt of lightning to come up with a unique symbol to represent the company. With this we matched a modern sans serif font and a bold corporate colour to give the company a totally new identity that is more suited for its exciting future expansion plans. The results of this branding direction were reached after an extensive brand audit exercise and brand direction workshop carried out with the company's management. The end result was then presented to the company's staff, where it was welcomed with resounding applause. As part of the extended branding package we also worked on collateral material including corporate stationery, folders, fliers and product leaflets as well as product mimic panels.
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