New media is a broad term that emerged lately to include traditional media such as film, images, music, spoken and written word, with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the Internet.
The latest progress in this rapidly growing segment allows for continually innovative and targeted advertising campaigns. Exploiting not only the now traditional avenues of advertising like banners, adwords and e-flyers, but also the latest trends in social networking.