The Brief: To redefine the Oxford House brand as a more sophisticated, youthful and exciting one, with 70 years of history and strong family values.
Assignment: The objective to revamp the brand with a fresh look that incorporates lifestyle and family values was achieved through creative adaptation of different lifestyle shots for each product range. with the running tagline “For Generations”. This tag line may be interpreted in different ways which are all valid.
Strategy: The design strategy adopted was one that would build and improve on an already well established and respected brand. The previous logo was simplified, improving on it and re-launching under the 70th year anniversary with a new campaign gave us the opportunity to show that through time the company had remained truthful to its core values, yet keen on adapting to change.
The campaign consisted of bringing together all the products under one trusted brand. The design work used had 3 important elements: lifestyle imagery, depicting the love of family through black & white and sepia photos; product shots in colour, which gave an idea of the product range available under the Oxford House brand in an elegant way; finally the layout of the adverts. The advert templates were kept simple, a dash of colour was added to bring life to the artworks and text was kept to a minimum. Emphasising the message of the For Generations campaign and the categories of the product range the company represents. The media mix included print advertising: magazines & newspapers, radio and TV, which was very prominent during the initial launch. The TVC also included a short company history. A catalogue web site soon followed, which gave the opportunity to present most of the product range available on-line. Other works involved were the re-designing of all the shop signage, vehicle stickers, company calendars & other collateral material.