The Brief: To create the first and biggest on-line perfumery store in Malta. A catalogue web site which would create the opportunity for customers to purchase anything related to beauty from the comfort of their own home or office and pay by credit card of Paypal.
Assignment: The job was to create the brand and website from scratch. This included the name, the colour scheme, all collateral material and the shopping web site itself. The design had to be suitable equally well for both males and females of all ages, thus attracting them into purchasing from the web site without any hesitation.
Strategy: The look and feel of the web site was the most important aspect of the whole project. The design had to portray an elegant style without compromising functionality or ease of use. A simple and minimalistic design style was adopted which makes it easy on the eye yet refreshing in mood. The team wanted to entice people visiting the web site into spending some time navigating through the product range available with a high possibility of purchase before leaving the web site.
Features pertaining to the website: An extensive product listing with deep free search facility, a cart system and on-line purchasing service, vouchers and discounts was also implemented for customers to benefits from price reductions and offers. A “Subscribe to our Newsletter” is also a feature that has been greatly welcomed by site visitors in order to keep up-dated with latest offers and product news. Payments system includes a choice between Paypal and a vast selection of credit cards.
Finally an on-line marketing campaign was employed at launch involving social media such as FaceBook & Google Ad Words.
Results: Our client obtained a full blown online business-in-a-box solution within a matter of weeks, and within a short time started to recoup his initial investment and register profits.