Responsive Web Design is the New Black
Over the past twenty years we’ve seen so many web design technologies come and go that it’s become second nature for us to effectively assess which are the keepers and which are the duds. The knack is knowing when to back the right technology – too early and you’re wasting time and resources, too late and you’re lagging behind.
The story of Flash is a prime example of this. Up until Apple introduced the first iPhone in 2007, Flash looked like the way everyone was going. Our own website built in Flash in 2006 was way better than anything we had created before it. Then after a lot of wrangling between Adobe and Apple, in 2010 Steve Jobs announced that Apple is adamantly supporting HTML5 as the open standard for delivering video and any kind of web content to its mobile devices. The runaway success of the iPhone turned out to be the death knell for Flash. By the end of 2011, Adobe announced that it will no longer develop Flash for mobile devices to focus on the more widely compatible HTML5. Flash was history, well almost.
Meanwhile, screen resolutions kept increasing and mobile devices continued to become more popular and powerful web browsing appliances. The need for responsive web design that can adapt to different screens on the fly became more and more necessary. It didn’t make sense to keep developing different versions of the same website for different devices. 2013 was the turnaround year for responsive web design to become mainstream. Suddenly this new buzzword was becoming the new standard. At first we started offering responsive design as an option but that was only until the end of 2014. This year responsive web design is THE standard and all the websites we are building in 2015 are responsive right out of the box.
There were many challenges our technical team had to overcome to bring themselves up to speed and stay ahead of the curve with these developments. Kudos to them for managing this so very well. Now as we are producing more and more responsive sites we are in a position to meet any need of our clients – from the basic one pager with parallax background to the fully blown e-commerce solutions that work seamlessly well on desktop, smart screen and any mobile device.
UPDATED 26th Feb 2015: In a blog post today, Google announced changes in its search algorithms that could be an even bigger game changer than outlined above.
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