ROCS Group

The Brief: Re-brand and group various companies under one unified Group brand.

Assignment: Our assignment was to design a simple yet strong brand identity that can be adapted for use by different business types.

Strategy: The brand design was carried out throughout. The typeface and colours used were simple yet strong. A complete CI manual was designed including interior design of offices, signage, staff uniforms, design of collateral material, print adverts, website, TV and merchandise material.

The re-branding campaign was followed by a series of product type offers on all national media to reinforce the brand. Additional TV productions were managed by ROCS Media, a subsidiary company within ROCS Group itself. With such a strong brand identity, the Group was able to achieve more cross selling and maximized resourses. The advertising campaign included TV, radio, street pole advertising, bus shelters, newspapers, magazines, cinema, PR, events, point of sale and merchandise.

Results: Within the span of a few weeks, awareness of the brand had increased dramatically and business levels started to improve immediately. It must be said that as with many other cases, it is not our work on its own that delivers these results, but the synergy, hard work and determination of our client cannot go unnoticed.